Video Promotion Is A Great Source Of Targeted Web Traffic

Did you know the human the mind thinks in pictures? Try it yourself if you don't believe me, think of the phrase now for example web traffic, what do you think of?

Maybe a picture of the last site you went to with a post on getting a heap more web visitors, or maybe you see a picture of your empty bank account that you know can only get filled up once you receive a heap of visitors.

The point of all this is you do not think of a word or phrase as "text" but instead you see an image of your interpretation of that word or phrase in your mind.

In many respects the human mind is like a dvd player than can play videos on demand.

Doesn't it then make sense to create content that will press your visitors buttons? Pictures and better still videos do just that.

A picture, or a video is usually one of the 1st thing a human eye will look at when opening a webpage, and even more so if the image is of a human face. Try it for your self. Open a page on the internet containing text and a picture or a video and "watch" where your eyes go.

Entire websites have been created,thousands of them in fact dedicated to sharing images and videos and they are some of the most heavily trafficked any websites get on the internet. Why? People really like watching videos and looking at pictures.

Isn't it time you started making a major focus on video for your websites?

Now any video you create should offer very relevant and practical any useful information to the viewer, and should be targeted to their interests and needs. If you just "self promote", then you are likely to be disappointed with the results. Remember people love watching Channel WIIFM (What's In It For Me) !

A video can be a really powerful testimonial because it can give the visitor the "proof" that your product or service works, as well as demonstrating potentially useful information relating to the product.

Just take a look at TV advertising if you are ever stuck for ideas on video concepts. With the high cost of advertising on TV, you can bet that the formats of ads are tested and proven winners (guaranteed to "convert" as many of their targeted watchers as possible).

For example, many TV advertisements cover a format like listed below.

1. Identify the problem in the viewers mind.

2. "Offer" a fix to their problem.

3. Introduce some other people who "love" the product (testimonials).

4. Introduce special price.

5. Introduce scarcity (available for a limited time, etc).

6. Introduce a few bonus items (2 for the price of 1, order in next 15 mins to get a fantastic bonus, etc).

It is no surprise if you look at the list above to realize that many internet marketing launches follow the EXACT same model. I am hoping that if you now realize this, it may get you to spend a little more time researching the product before "buying the One Time Offer". Because you know this information you can not get "sucked in" to the buying process.

I would recommend that if you are trying to "sell" in your video that you cover a similar format using the AIDA formula. AIDA stands for Attention, Interest, Desire, Action.

So the initial part of the video should "excite" your prospect just by seeing it, so a or a snappy picture or something to get to the problem straight away is a good start.

Once you have their initial Attention you have to move this into genuine Interest. How is your product going to help out your prospect? Will it enhance their life? Remember prospects buy on Benefits (what it's going to do for them) and not Features, so target Benefits here.

Ok, Attention and Benefits are resolved, it's now the time to move them to desire the product.. Badly! This is Desire, Make the offer irresistible. Perhaps a heap of extra bonuses, you really want to make it a "no brainer" for them to buy. An iron clad guarantee is also good here.

Finally, the last but by no means least step is Action. You can build up Attention, Interest, and Desire, but your paypal account is not going to move up until you get them to take Action.

Actually ask your prospect to buy, or leave their email, or visit the website, or whatever you are attempting to get them to do. Be very specific and tell them exactly what you want them to do. This step is something many marketers leave out, so make sure you not forget to add this.

Be sure that your video marketing info focuses on the benefits your prospect will receive. Just create the video from a prospects point of view and target the problems, interests, desires, and of course the solution and you will be well on your way to get a fantastic response from your video.

Anthony Buchalka bring you lots of articles about Video Marketing. Why not make contact now.